Welcome to Willow & Fli where age does not define your style in fashion or the clothing we offer in store. We are a family run boutique in Gunnedah North West NSW and we want you to enjoy your experience here with us as much as we love providing it for you :)

We do laughs over coffee, practical style advice, breakie meetings for inspiration and above all we help you find your confidence to wear what you love!

In our boutique we don’t “sell” you clothing, we pride ourselves on providing personal, honest advice when it comes to you and the way you feel in your style. We want you to love what you wear!

We love natural fabrics including linen, cotton and bamboo because we find that these fabrics look good and feel amazing to wear.

To experience this for yourself, find us at 216 Conadilly St, Gunnedah or you can also keep up to date with our daily antics over at our Facebook and Instagram pages :)


“Since 2010, our doors have been open to the daring and adventurous women who love fashion. We source unique and inspiring pieces to help you create your style!”


Our Mission

To help women all across the globe find their confidence to wear what they love!

You can’t beat the personal service & friendliness given by staff to their customers the minute you walk into their gorgeous shop!
Trendy & unique clothing styles with colourful lines to brighten your everyday wear not to mention the affordable prices!
Just love how much the owners love family & giving back to their community.
Amazing ladies xx
— Leonie Jarratt

What We've Achieved

We have hosted fashion parades that help raise much needed funds for the following local charities and organisations:

  • Gunnedah Hospital Auxiliary

  • MS Society

  • Gunnedah Show Society

  • OakTree Village