Wear What You Love
Express yourself with pieces that celebrate who you are
Find Your Favorites
Curated styles at special prices. Quietly stylish basics and boldly confident colours—all waiting for you.
Our Mission
Here at Willow & Fli in Gunnedah NSW
Our MISSION is to INSPIRE women to wear what they LOVE & feel authentically themselves.
Why You'll Love Willow & Fli:
✅ Sizes 8 – 22
✅ Curated for real women – bold colours, flattering shapes
✅ Flat $10 shipping, easy returns
✅ Family-run boutique with heart 💛
Amazing shop with hidden gems and fabulous staff

Wonderful shop and lovely staff, each time I have visited I always have found something perfect. My recent purchases of pale pink jeans and top have been admired whenever I wear them & when asked I love recommending your shop. Thank you for your excellent customer service, too, Tana!

I highly recommend this stylish boutique servicing Gunnedah and district to anyone looking for quality clothing, shoes and accessories. And the personal and friendly service is second to none...thank you Tana.

When visiting Gunnedah visit Willow and Fli. The girls exceed excellent customer service and I assure you when leaving the store you will walk out smiling. A beautiful shop ♥️


Rating of 5 means .
The rating of this product for "" is 3.
Trusted & Authentic
Family-owned since day one. Every piece is carefully curated and quality-checked. We stand behind everything we sell.

Rating of 5 means .
The rating of this product for "" is 4.
Secure Payments
We accept all major payment methods including credit cards, PayPal, and Apple Pay. Your payment information is encrypted and secure.
Rating of 5 means .
The rating of this product for "" is 3.
Trusted & Authentic
Family-owned since day one. Every piece is carefully curated and quality-checked. We stand behind everything we sell.
Rating of 5 means .
The rating of this product for "" is 4.
Secure Payments
We accept all major payment methods including credit cards, PayPal, and Apple Pay. Your payment information is encrypted and secure.
Shipping, Sizing & Returns
What are your shipping times?
We offer standard shipping (7-10 business days) and express shipping (2-3 business days) within Australia. Orders are processed within 1-2 business days before dispatch.
How do I know my size?
Check our measurement on each product page.
We offer sizes 8 to 16-18 across most styles and 18- 24 in a selected amount.
If you're between sizes, or just not sure? Contact us at findus@willowandfli.com and our team will help you find your perfect fit.
On the Blog
February: The real Start of the year (Lets be Honest)
The kids are back at school, routines are finding their feet again and suddenly you are opening your wardrobe thinking "Right, I need clothes that work for real life.'
No-Cook Peach, Tomato & Burrata Summer Salad
🌼 November – A Month of Gratitude
November is all about gratitude for friends, family, fashion, and the community that makes Willow & Fli what it is.
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