About Us- Our Mission

Willow & Fli is a small family-owned boutique in Gunnedah, NSW, and we're here to help you wear what you love.

We believe style should feel good—not just look good. That's why our women's clothing is all about casual comfort with a confident edge. Whether you're drawn to quietly stylish basics or bold, beautiful prints and colours, we're here to celebrate your choices, not dictate them.

We embrace all shapes, sizes, and ages because style has no expiry date. From women over 50 to those just discovering their signature look, everyone deserves to feel empowered in what they wear.

Our full collection is available to shop online, featuring pieces we truly love: flowing summer dresses, effortlessly chic linen pants, incredibly soft cotton nighties, the laid-back ease of PQ Collections, cosy jumpers & cardigans, stylish shoes, beautiful homewares, and our vibrant collection of scarves.

These are pieces that work all year long—comfortably chic, confidently you.

In our boutique, we don't "sell" you anything. Instead, we offer honest, personal advice to help you find what makes you feel amazing. Because when you love what you're wearing, it shows.

Come visit us at 216 Conadilly St, Gunnedah, or follow along with our daily inspiration on Facebook and Instagram.

Wear what you love.

xxo