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Welcome to Willow & Fli –

a small, family-owned boutique nestled in Gunnedah, NSW.

We’re all about effortless style, comfort, and clothing that feels as good as it looks. Our collections are curated with real women in mind – all shapes, all sizes, and all ages welcome.

Whether you're shopping in-store or browsing online, you’ll find pieces that fit seamlessly into everyday life. From breezy summer dresses and beautifully soft linen pants to cotton nighties you'll never want to take off, cosy jumpers and cardigans, easy-wear women’s shoes, colourful scarves, and a selection of fashionable homewares – there’s something here for everyone who loves comfort with a splash of personality.

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5 Spring MUST Haves with the Willow & Fli Girls

5 Top Tips from the girls at Willow & Fli for Transitioning Your Wardrobe from Winter to Spring 🌸