alive

$10 Shipping Australia Wide

Welcome to Willow & Fli –

a small, family-owned boutique nestled in Gunnedah, NSW.

We’re all about effortless style, comfort, and clothing that feels as good as it looks. Our collections are curated with real women in mind – all shapes, all sizes, and all ages welcome.

Whether you're shopping in-store or browsing online, you’ll find pieces that fit seamlessly into everyday life. From breezy summer dresses and beautifully soft linen pants to cotton nighties you'll never want to take off, cosy jumpers and cardigans, easy-wear women’s shoes, colourful scarves, and a selection of fashionable homewares – there’s something here for everyone who loves comfort with a splash of personality.

Join Our VIP Community 💌

Be the first to know about fresh arrivals, special offers, and exclusive VIP-only perks!

Our emails are like a friendly hello from the girls at Willow & Fli – just the good stuff, never too often.

Pop your email in below to join the crew!

alive

Shop Our Collections