Our Mission
Here at Willow & Fli in Gunnedah NSW
Our MISSION is to INSPIRE women to wear what they LOVE & feel authentically themselves.
Why You'll Love Willow & Fli:
✅ Sizes 8–22
✅ Curated for real women – bold colours, flattering shapes
✅ Flat $10 shipping, easy returns
✅ Family-run boutique with heart 💛
On the Blog
October in Bloom 🎀 🌸
October at Willow & Fli is about connection, comfort, and little joys.
As the weather warms and the fields bloom, we’re reminded to slow down and savour life’s simple pleasures; a good cup of coffee, fresh flowers in the garden, laughter with grandkids, and time spent with people who make us feel seen.
Brew, Bake, Enjoy: Coffee & Walnut Loaf for International Coffee Day
This loaf is simple, hearty, and perfect for morning tea. It also reminds us that rituals—like brewing coffee or baking something special can ground us, slow us down, and bring joy into the everyday.
Easy Jam Drops with Willow and Fli
Food has a way of connecting us, just like grandparents do. These little biscuits are a chance to share stories, giggles, and sticky jam fingers with the people who matter most.
Amazing shop with hidden gems and fabulous staff
Wonderful shop and lovely staff, each time I have visited I always have found something perfect. My recent purchases of pale pink jeans and top have been admired whenever I wear them & when asked I love recommending your shop. Thank you for your excellent customer service, too, Tana!
I highly recommend this stylish boutique servicing Gunnedah and district to anyone looking for quality clothing, shoes and accessories. And the personal and friendly service is second to none...thank you Tana.
When visiting Gunnedah visit Willow and Fli. The girls exceed excellent customer service and I assure you when leaving the store you will walk out smiling. A beautiful shop ♥️
